In the past I’ve often found it quite hard to get excited about packaging design but this honey bottle concept by Maksim Arbuzov has completely changed my perspective. The hexagonal glass bottles are of course inspired by honeycombs and the minimalistic labelling allows the vibrant warm colours of the honey varieties to shine through.
There’s a reason that beehive honeycombs are hexagonal – it’s the most efficient shape found in nature – and this means that minimal material is needed to form them and no space is wasted between the cells. The mimicking of this shape in the honey concept packaging allows the hexagon bottles to interlock and form amazing grids displays for shop shelves.
These stacked grids are built up from a wooden base and the three lower sides of each hexagon bottle have indentations to accommodate the caps of adjacent bottles. The differing colours of the different honey varieties: Buckwheat, Clover and Wildflower, look very vibrant when arranged at random and help to define the hexagonal shapes of the bottles.
The honey bottles are complimented by an oiled wood cap and an attached honey dipper. The wood grain of these fixtures is very diverse and it looks like they could be made from acacia wood, which incidentally is another popular variety of monofloral honey. The natural wooden lids are also hexagonal in shape and slide onto the neck of the bottles with 6 grooves to ensure that the hexagon has the correct orientation to fit into adjacent bottle’s notch. An integrated honey dipper is also included which is a nice touch and it is stored inside the bottle when not in use to keep messiness to a minimum.
Maksim Arbuzov and Pavel Gubin wanted to represent the natural qualities of the product in the packaging and this is typically very hard to achieve with a minimalistic design. The simple hexagon shape and the ‘MADE BY BEES’ label certainly show off the origins of the honey and there are no kitsch bears trying to shy away from the fact that honey is essentially bee vomit which is just great.
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